About True Feed
True to our customer.
Affordable, high-quality aquatic feed — made in South Africa, for the people who depend on it.
True Feed (Pty) Ltd
Delmas · Mpumalanga · South Africa
- Aquaculture-grade pellets
- Consistent, traceable batches
- Made in South Africa
True Feed (Pty) Ltd is a family-run South African manufacturer of aquatic feed, headquartered in Delmas, Mpumalanga. We started with a simple commitment: produce affordable, high-quality feed that the people using it can rely on — season after season.
Everything we make is manufactured locally, with the consistency and traceability that commercial buyers expect — supplied in bulk to trade and as private-label runs for the brands and distributors who want feed made to their own specification.
What we stand for
Built for buyers who can't afford surprises.
True to our customer
Affordable feed that still performs — we'd rather earn the next order than the biggest one.
Proudly made in South Africa
Local manufacturing, local jobs, and supply that isn't at the mercy of an import queue.
Consistency over hype
Repeatable batches and stable formulations, so your feeding programme stays predictable.
Open about our specs
Documented, traceable specifications — what's on the label is what's in the bag.
The family behind the feed
A family business, built on feed.
True Feed is a family business, established in January 2020. The father-and-son team built a world-class production facility capable of competing with imported, high-quality aquaculture feed.
High-performance aquaculture feed requires the best equipment and an outstanding production team. That made our move into pet food manufacturing an easy transition with our installed equipment.
Dean Pelser
CEO
A mining engineer with years of experience working in large organisations, Dean brings extensive experience in plant design, strategy, and leading teams to new heights.
Christopher Pelser
Director
Christopher has a background in accounting and business administration, and extensive experience in product development and the freshwater aquaculture field.
Our family name is behind our brand, and we take that very seriously at True Feed. It means there is a direct line of communication between our customers and every decision-maker in our organisation.
We take a long-term view, preparing the foundation for the next generation.
Where it's made
Our facility in Delmas, Mpumalanga.
Feed is manufactured and bagged at our own site on the Highveld — close to the farms and partners we supply across South Africa and neighbouring countries.
